"We are graphic designers who have been raised in a world in which the techniques and apparatus of advertising have persistently been presented to us as the most lucrative, effective and desirable use of our talents... There are pursuits more worthy of our problem-solving skills. Unprecedented environmental, social and cultural crises demand our attention. Many cultural inventions, social marketing campaigns, books, magazines, exhibitions, educational tools, TV programs, films, charitable causes and other information design projects urgently require our expertise and help... We propose a reversal of priorities in favor of more useful, lasting and democratic forms of communication".

Helfand, Jessica. "Graphic Design Is". Adbuster. No:27 1999, pg: 50-51.
Various Graphic Designers. "First Things First 2000 A Design Manifesto" Adbuster. No:27 1999, pg: 57.